The Profano company started in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He fought to make payments in the depths of the 1930s, but the small prototypes he previously made of things like ironing panels and ladders had great potential as children’s toys. He named the corporation Lego after two Danish text, leg and godt, that means “play very well. ”
In 1958, he created the iconic seglar brick with pipes inside that means it is interlock to lego parts. This cutting edge innovation totally changed the company and allowed this to expand at an surprising pace.
By the 1960s, Lego had broadened its intercontinental reach and began producing toys below license in North America with an arrangement with luggage producer Samsonite. The organization also set about selling models with all the bits wanted to build a certain model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, City (later renamed Profano City), and FabuLand.
In the 1970s, Lego needed a remarkable step forward having its introduction of Lego shapes that had movable legs and arms. The company likewise began employing more plastic-type and releasing larger hindrances for youngsters, a brand called Duplo. In the eighties, Lego’s revenue grew at an extraordinary rate of ten percent each year, despite overall gadget industry product sales growth scaling down.
Today, Seglar is a significant global business with profits of more than $5. almost eight billion and one of the most coveted brands in the world, here are the findings ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less like a ruthlessly commercial giant and more like an good old family friend.